- To become a market-leading regional retail company with operations across the GCC and the wider region.
- Our aim is to offer exclusive, elegant and iconic designs of quality women’s and children’s clothing brands to our customers in the Middle East region.
- SHFTC is a young, ambitious and dynamic company that aspires to set, develop and maintain higher standards of fashion in the industry.
- Our aspirations are to operate stylish, successful and profitable stores where we will provide our customers with a superb shopping experience by exceeding their expectations ensuring loyal and satisfied customers.
- To be an employer of choice, with a team of enthusiastic, committed high-caliber and fulfilled workforce that achieves personal and company goals.